Introducing…Acrobat PR
They say good comedy is all in the timing, which could mean the timing of my decision to start my own business in the middle of the deepest recession for a generation, is the biggest joke around.
But what are you supposed to do? Faced with the prospect of watching endless episodes of Cash In The Attic, or getting into this great city to make a living out of the skills I’ve been honing over the past ten years, the choice was clear.
Now, I know that the path from journalism into PR may be well worn and not the most original, but it is a move I have been considering for some time and the chance to be my own boss has always been very appealing.
So the opportunity arose and I’m glad I have taken it. Since I left the Bristol Evening Post at the end of March, I don’t feel I have stopped work at all. But that suits me as I like to keep busy and certainly trying to build a new business from scratch in this climate keeps you busy.
So far so good. I have been working with the wonderful people at Weston Hospicecare and helping them to get coverage for several events over the past six weeks. We had a great day for Fred’s Hospice Run which saw 400 bikers cruising into Weston to raise money for the charity, and had some fun putting a video together for YouTube.
And I was also enlisted to spread the word about the third birthday party for Trunki, the suitcase on wheels for kids, invented by Bristol-based designer Rob Law. That made it as far as the California Chronicle online. Not sure any Hollywood A-listers saw it though.
I’m really passionate about Bristol and the South West so it is great to work with people who are doing such amazing things for the region, whether it’s providing fantastic healthcare, or leading the way in terms of design and industry.
And I’m also very pleased to get my website up and running, so many thanks to Sam who built it, and Ami who designed the logo and branding.
Through this blog I aim to bring you news of how Acrobat PR is performing and the ups and downs of going it alone, more ups than downs I hope.