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Posts Tagged ‘PR’

The dark arts of the media and how I never got the hang of it

September 9th, 2010

The techniques employed by journalists to be the first to the story are in the spotlight at the moment more than ever due to the allegations of phone hacking by News of the World journalists.

Phone hacking, the old-fashioned way

Phone hacking, the old-fashioned way

Leaving that specific case behind, as I can’t afford to fight any possible legal battles, it has made me think about the kind of things that my former colleagues, and myself, would get up to in order to get that all-important exclusive.

Stories about phone hacking have been around since Alexander Graham Bell wondered why details of his private life were the talk of Victorian London, possibly.

Some of the older members of the noble profession will tell you about being able to bung a few quid to the old-fashioned telephone operators to be able to listen in on the line to certain conversations.

I have heard of newsrooms where a police radio scanner was used to listen out for incidents, with the result that every now and again a journalist or photographer would turn up moments before the police or ambulance, which is potentially awkward.

You might also occasionally ‘forget to mention’ you work for the press if you turn up at a crime scene and start idly chatting with the copper on the line in the hope he might let something slip, which you would of course then have to verify with the corporate communications officer.

To be honest I was never very good at subterfuge and was once sent to a pub in a rough part of Bristol to attempt to infiltrate a gang of racists who were allegedly using the pub as a recruiting ground for their vile neo-Nazi ideals.

Somehow my well-fed frame and slightly plumby middle class accent didn’t help to back up the cover story that I was a hard-bitten racist from the streets. For that same reason I was never sent out to infiltrate drug gangs or the criminal underworld in some of the more dangerous public houses in the city, for fear I would get to the bar and ask for a glass of Chablis, slightly chilled and an amuse bouche, preferably something with oysters.

I think the closest I ever got to the dark arts was sitting on the loo and overhearing a conversation between two city councillors which made a mildly interesting ‘news in brief’ story for page 28 one slow news day at the Evening Post.

But it always makes me laugh when people talk about journalists working in PR as moving ‘to the dark side’, as I have never seen anybody in PR paying a policeman or criminal for information, walking round the office drunk at midday, tapping into a celebrity’s voicemail or sticking cameras up pop star’s skirts as they get out of taxis. Perhaps they should?

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Introducing…Acrobat PR

May 8th, 2009

They say good comedy is all in the timing, which could mean the timing of my decision to start my own business in the middle of the deepest recession for a generation, is the biggest joke around.

But what are you supposed to do? Faced with the prospect of watching endless episodes of Cash In The Attic, or getting into this great city to make a living out of the skills I’ve been honing over the past ten years, the choice was clear.

Now, I know that the path from journalism into PR may be well worn and not the most original, but it is a move I have been considering for some time and the chance to be my own boss has always been very appealing.

So the opportunity arose and I’m glad I have taken it. Since I left the Bristol Evening Post at the end of March, I don’t feel I have stopped work at all. But that suits me as I like to keep busy and certainly trying to build a new business from scratch in this climate keeps you busy.

So far so good. I have been working with the wonderful people at Weston Hospicecare and helping them to get coverage for several events over the past six weeks. We had a great day for Fred’s Hospice Run which saw 400 bikers cruising into Weston to raise money for the charity, and had some fun putting a video together for YouTube.

And I was also enlisted to spread the word about the third birthday party for Trunki, the suitcase on wheels for kids, invented by Bristol-based designer Rob Law. That made it as far as the California Chronicle online. Not sure any Hollywood A-listers saw it though.

I’m really passionate about Bristol and the South West so it is great to work with people who are doing such amazing things for the region, whether it’s providing fantastic healthcare, or leading the way in terms of design and industry.

And I’m also very pleased to get my website up and running, so many thanks to Sam who built it, and Ami who designed the logo and branding.  

Through this blog I aim to bring you news of how Acrobat PR is performing and the ups and downs of going it alone, more ups than downs I hope.

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First post, new website coming soon!

March 27th, 2009

The new Acrobat PR website is coming soon. In the meantime, please give us any feedback or comments on the current in the comments box below.

 

Admin.

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