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Archive for July, 2009

So far, so good…

July 7th, 2009

It’s certainly been a busy few months which has seen me moving offices (home) during the hottest weekend of the year, running the Bristol 10K and filming a bevy of beach babes staging a flash mob in Weston.

I had been worried that leaving journalism might mean leaving behind a varied life where you didn’t know what you would be doing from one day to the next, but working for yourself is just as varied and unpredictable. I’m not sure I ever had to fight my way through a pile of washing to get to my desk before, or be able to roll out of bed and be at my desk in less time than it takes a kettle to boil.

I am glad to report that Acrobat PR has had a good start to life. After just three months I have managed to secure a good amount of coverage for few different clients including Weston Hospicecare, Trunki and restaurant chain Aqua.

I have spent most of my time working with Weston Hospicecare which is a very busy charity with a lot going on. They do such fantastic work down there in Uphill, but obviously have to dedicate much of their time to fundraising. And they have some great ideas for different ways to do that.

Most recently the charity organised a flash mob-style event to launch the Midnight Beach Walk Appeal. About 50 women performed a conga along the beach at Weston which looked beautiful in the evening sunlight:

Weston Mercury coverage of the Weston Hospicecare Midnight Beach Walk launch

Weston Mercury coverage of the Weston Hospicecare Midnight Beach Walk launch

YouTube link: http://www.youtube.com/watch?v=gbcNvcI1AEA

As well as helping to get the guys at Weston Hospicecare the coverage they need, I have also been doing a bit of work with Rob Law, the creator of Trunki.

He is a bona fide Bristol talent to be proud of and defied the ‘experts’ on the BBC’s Dragons’ Den who told him three-years-ago that his suitcase on wheels was ‘worthless’.

He has just celebrated three years in business and the company is now worth more than £1million:

Bristol Evening Post coverage of Trunki celebrating three years

Bristol Evening Post coverage of Trunki celebrating three years

As I said life has been quite varied these past few months as I have been speaking to nurses who look after terminally ill patients about their work one minute, and the next I have been filming 400 leather-clad bikers riding into Weston.

In April the third annual Fred’s Hospice Run took place which saw hundreds of bikers heading out on the highway, sort of, on a short trip around North Somerset to raise money for Weston Hospicecare. The sun shone that day too:

Bristol Evening Post coverage of Fred's Hospice Run

Bristol Evening Post coverage of Fred's Hospice Run

YouTube link: http://www.youtube.com/watch?v=dxB9-k48PFI

One of the aims of Acrobat PR is to help promote Bristol businesses and good causes/charities as I am so passionate about the city I live in and the surrounding areas. So when I was asked by Richard Smithson, owner of Aqua to have a look at his new place on Whiteladies Road I realised there was a good economic news story to be told. He opened the new site in February, right in the middle of an economic storm, and the biggest snow storm for a generation, but it has been a real hit and gets busier all the time:

Western Daily Press coverage of Bristol restaurant success Aqua.

Western Daily Press coverage of Bristol restaurant success Aqua.

Working with Weston Hospicecare has given me an insight into a whole new world and I have heard many memorable stories of courage and compassion. But one in particular stuck with me, I guess because I could relate to it myself in the sense that I could imagine doing it myself.

Matthew and Jane Bradbury, originally from North Somerset, live and work in California and decided to run the LA Marathon this year, which took place a few weeks ago. Having never done anything like it before they trained hard and did the distance with a pretty decent time considering Matthew was carrying an injury. Matthew decided he wanted to raise £3,000 for Weston Hospicecare which had looked after his mother when she fell ill in 2007.

As I harbour my own marathon running ambitions I was pleased to see them succeed and to be able to promote their story:

Bristol Evening Post coverage of Matthew and Jane's story.

Bristol Evening Post coverage of Matthew and Jane's story.

So here’s to the next few months and hoping that they can be even more productive, and sunny.

Simon Peevers

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